Senior Manager, Event Marketing & Experiences, NAM

🇺🇸Hybrid - Ogden, UT$110K–$160K/yri3d ago

Retail and ecommerce Event Marketing Event Strategy Sponsorship Management Event Logistics Vendor Management

Role Snapshot

The Senior Manager, Event Marketing & Experiences leads brand presence and execution across Performance and Sportstyle events throughout North America. This role owns agency partnerships, event strategy, and demonstrates ROI on sponsorships while connecting with core sport communities through in-person experiences.

Key Responsibilities: Lead event strategy planning, execution, and post-event analysis for Tier 1 owned and sponsored events across all footwear, apparel, and gear categories. Manage agency partner networks, event logistics, budgeting, and cross-functional collaboration with brand, field, and trade marketing teams to drive consumer acquisition and loyalty.

Skills & Tools: Strategic event planning, budget management, agency/vendor management, cross-functional collaboration, data analysis for ROI demonstration, consumer insights research, and project execution. Strong communication, leadership, trend forecasting, and the ability to connect online/offline consumer journeys.

Qualifications: Typically requires 8+ years of marketing, event management, or brand experience with proven track record managing large-scale events and agency partners. Bachelor's degree in marketing, business, communications, or related field preferred.

Location: Hybrid - Ogden, UT

Compensation: $110K–$160K/yr (estimated)

Job Description

OVERVIEW

The Senior Manager, Event Marketing & Experiences, is responsible for the brand presence and execution at events in North America across Performance and Sportstyle. In this capacity, this role will own agency briefing, execution, and reporting on events. This person will manage our network of agency partners, ensuring projects are aligned with global guidelines. Success in this role is dependent on cross-functional work with brand, field, and trade marketing. The Senior Manager, Event Marketing & Experiences looks for innovative way to connect with core sport communities through in-person events. This role will demonstrate the return on investment on sponsorship and events.

SCOPE OF WORK: All footwear, apparel and gear for Performance & Sportstyle

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Build event strategy playbooks and tiering to support the full North America community and cultural event ecosystem
Lead the planning, execution and post-event analysis of all Tier 1 owned events and Sponsored Events
Support consumer experience team with a focus on both acquisition (new consumers at events) and retention (S/Plus loyalty program member weekends)
Manage event logistics and budgeting to ensure successful outcomes
Scout and manage the brand agency network
Manage event ecosystem inclusive of community & media partnerships, owned retail, wholesale partners and other opportunities as needed in partnership with trade, field and brand marketing teams
Identify key event marketing trends, consumer insights and competitive landscape to inform strategic decision-making
Where applicable, connect the online/offline consumer journey for events
Expected job-related travel, up to 50%