Brand Activations Manager

The Senior Brand Activations Manager leads the strategy, execution, and evolution of large-scale brand activations and consumer-facing experiences that drive engagement, brand relevance, and business impact. This role operates with a high-level of autonomy, partners closely with executive and key stakeholders, and provides leadership across activation planning, execution, and performance reporting. The Senior Manager guides team members and ensures brand activations align with enterprise priorities and long-term brand strategy.

Your Impact and Responsibilities:

• Lead the strategy and execution of high-impact brand activations that support marketing and enterprise business objectives
• Serve as a primary point of contact for executive and senior stakeholders, providing clear communication, recommendations, and updates
• Develop and present activation strategies and proposals, including objectives, brand integration, investment rationale, and risk considerations
• Oversee talent, sponsorship, and partnership strategy, including negotiation, alignment, and long-term relationship management
• Provide leadership, direction, and coaching to team, ensuring consistent execution and professional development
• Lead cross-functional collaboration with Marketing, Operations, Creative, PR, and external partners to deliver seamless activations
• Own execution of priority activations and provide oversight for on-site delivery, escalation management, and contingency planning
• Monitor cultural, consumer, and industry trends to identify scalable activation opportunities and innovation
• Manage budget oversight and executive-level post activation reporting, delivering insights, learnings, and recommendations

Travel Requirements:

• Up to 50% travel to support activations and events