Role Snapshot
The Head of Brand Activations leads all strategic brand activation initiatives for Raising Cane's, driving memorable consumer experiences that align with sales and marketing objectives while elevating brand presence and awareness.
Key Responsibilities: Define and execute brand activation strategy from concept through on-site delivery, manage talent negotiations and team mentoring, and drive cross-functional collaboration to maximize ROI and content impact across activations.
Skills & Tools: Strategic planning and execution, talent negotiation and relationship management, content strategy development, creative thinking with trend awareness, cross-functional collaboration, real-time decision-making, and strong presentation skills for leadership engagement.
Qualifications: Typically requires 7+ years of brand marketing, experiential marketing, or brand activation experience with proven track record managing high-profile campaigns and leading teams in a fast-paced environment.
Location: In-Person - Plano, TX
Compensation: Not provided by employer. Typical compensation for this role is $120,000 – $160,000/year based on title, seniority, and location.
Job Description
The Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.
Your Impact and Responsibilities:
- Define and manage the brand activation strategy to align with overall brand goals and objectives
- Lead activations from concept through execution, while developing and mentoring a high-performing team
- Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
- Maximize talents to build brand awareness and deliver optimal cost per impression results
- Drive planning and real-time decision making to ensure seamless execution and content delivery
- Collaborate cross-functionally to share activation plans, results, and learning across departments
- Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
- Provide on-site leadership for all high-profile activations and talent engagements
- Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
- Deliver trend forward, engaging content that enhances brand reach and consumer connection
- Continuously evolve brand activations through creative thinking and industry trend awareness
Travel Requirements:
- Up to 25 - 50%
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