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Raising Cane's

Brand Activations Manager

Raising Cane's
🇺🇸In-Person - Plano, TX4d ago
Food and beverageExperiential MarketingBrand ActivationEvent ManagementSponsorship ManagementVendor Management
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Role Snapshot

The Brand Activations Manager leads the planning and execution of brand activations and consumer-facing events for Raising Cane's that drive engagement, build brand awareness, and support sales and marketing goals. This role partners cross-functionally and externally to ensure activations are strategically planned, flawlessly executed, and effectively measured.

Key Responsibilities: Manage end-to-end execution of brand activations and marketing events, develop activation proposals, identify and secure talent/sponsorships/partnerships, and conduct on-site logistics and entertainment coordination. Track budgets, manage vendor relationships, monitor industry trends, and lead post-event reporting and analysis with up to 50% travel requirements.
Skills & Tools: Strong project management, cross-functional collaboration, vendor and partnership negotiation, event logistics coordination, and budget management skills required. Creative thinking, pop culture awareness, presentation abilities, and experience managing high-profile sponsorships and experiential marketing essential.
Qualifications: Typically requires 3-5 years of experience in brand activations, event marketing, sponsorship management, or related marketing roles. Bachelor's degree in marketing, business, communications, or related field preferred.
Location: In-Person - Plano, TX
Compensation: Not provided by employer. Typical compensation for this role is $55,000 – $75,000/year based on title, seniority, and location.

Job Description

The Brand Activations Manager leads the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role understands how activations contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences. The Manager partners cross-functionally and externally to ensure activations are thoughtfully planned, flawlessly executed, and effectively recapped.

 

Your Impact and Responsibilities:

  • Manage the execution of brand activations and marketing events to meet brand, marketing, and business objectives
  • Develop and present thoughtful activation proposals, outlining opportunities, brand integrations, and key considerations
  • Identify, evaluate, negotiate, and secure talent, sponsorships, and partnerships aligned with brand tone and goals
  • Manage long-term sponsorship relationships, ensuring deliverables are met and identifying opportunities to enhance partnerships
  • Conduct research and outreach for venues, vendors, and talent; evaluate incoming sponsorship and partnership inquiries
  • Create and distribute comprehensive activation plans, including timelines, logistics, deliverables, and contingency planning
  • Project manage cross-functional partners and vendors to ensure seamless execution and adherence to brand standards
  • Own on-site execution, including logistics, setup, entertainment, gifting, and partner coordination
  • Monitor pop culture and industry trends to identify timely and relevant activation opportunities
  • Track budgets, manage invoices, and lead post-event reporting to capture results, learnings, and recommendations

 

Travel Requirements:

  • Up to 50% travel to support activations and events

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